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People are paying $59 to make their phones worse. The reason speaks volumes about the tech world right now

Fast Company Tech Inc. July 30, 2026
People are paying $59 to make their phones worse. The reason speaks volumes about the tech world right now
AI Summary— plain English for professionals

# The $59 "Brick" Shows People Are Tired of Being Glued to Their Phones Two entrepreneurs created a simple gray square that blocks your phone apps unless you physically carry your phone to it (like your fridge), forcing you to pause and think before mindlessly checking social media. The device is selling well because it does the opposite of what tech companies usually do—instead of making apps easier to access, it makes them intentionally harder, giving your brain a moment to decide if you actually want to use them. It's a sign that many of us are now willing to pay money to use our expensive phones *less*, which reveals how much frustration people feel about how addictive technology has become.

In late 2023, two computer science graduates in Germantown, Wisconsin, started selling a gray square about the size of a teabag. Called the Brick, it was 3D-printed in a basement. Tap your phone against it, and the apps you’ve chosen become blocked until you tap it again. The product works because o

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