‘Pretty Crazy’ Token Usage Is Testing Bosses’ Bet on AI
Wired AI Paresh Dave June 16, 2026

AI Summary— plain English for professionals
# Plain English Summary Companies using AI tools are facing surprise bills because the technology costs way more to run than expected—it's like discovering your new car guzzles gas much faster than promised. Two real companies are now sharing how they're managing these unexpected expenses and trying to figure out whether their AI investments will actually pay off. The problem is forcing business leaders to rethink their AI strategies and budgets before rolling out these tools company-wide.
A Silicon Valley software maker and an ecommerce company reveal to WIRED how they are navigating the emerging challenge of “tokenomics.”
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