Samsung’s design chief wants tech to feel more human

# Samsung Is Betting That Making Products Feel Good Matters as Much as Making Them Work Samsung's design chief believes AI is changing how companies should think about their products—moving beyond just engineering excellence to focus on how devices actually make people *feel* when they use them. The company is taking this shift seriously enough that they hired an Italian designer as Samsung's first non-Korean president, signaling they want to shake up how the traditionally engineering-focused company operates. It's essentially Samsung saying that in the AI era, winning customers means understanding emotions and human experience, not just building the most technically advanced gadget.