Samsung’s surprise folding hit sets the stage for Apple

# Samsung's Folding Phone Success Could Force Apple's Hand Samsung is finally making foldable phones that actually work well—after years of releasing models with obvious problems—and this success is putting pressure on Apple to enter the market before it's too late. By launching two different folding designs at the same time, Samsung is essentially running a test to see which style consumers prefer, giving Apple a clear roadmap of what works. This matters because whoever perfects foldable phones first could win over millions of customers looking for the next big innovation in smartphones.