Saudi Arabia dumped LIV—but it’s not getting out of the golf world entirely
# Saudi Arabia Is Quietly Expanding Its Golf Business Beyond LIV Saudi Arabia's government investment fund is opening indoor golf centers in the country, starting with a Five Iron Golf location in Riyadh that offers simulators, lessons, and food in a fun entertainment setting. Rather than backing professional golf tours like LIV, the country is now focusing on making golf accessible to everyday people through franchise deals with established golf entertainment brands. This shows Saudi Arabia is shifting from headline-grabbing sports sponsorships to building a broader golf culture and business presence in the region.
In late April, indoor golf and entertainment brand Five Iron Golf launched its first location in Saudi Arabia after nearly three years of coordination with Golf Saudi, an affiliate of the country’s massive sovereign wealth fund. The golf center, located on the ground floor of the Public Investmen
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