Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds

# Most Americans Don't Want to Hear About AI When Companies Market to Them Six out of ten US consumers find it off-putting when brands advertise that they use artificial intelligence, even though many companies are betting on AI-powered search to bring in customers. The disconnect reveals a trust problem: while businesses see AI as a valuable tool for finding and recommending products, regular people remain skeptical about how it's being used and prefer companies to keep the AI behind the scenes. For marketers, this is a clear signal that shouting about AI capabilities in ads is more likely to push customers away than attract them.