Snap says its $400M deal with Perplexity ‘amicably ended’
TechCrunch AI Aisha Malik May 6, 2026

AI Summary— plain English for professionals
# Snap Ends AI Search Partnership with Perplexity Snap and Perplexity have called off their planned deal to bring AI-powered search to Snapchat, which was supposed to launch later this year. The partnership would have let Snapchat users search the web using an AI assistant directly within the app, similar to how you might use Google or Bing today. Neither company has disclosed why they ended the agreement, though both said it was an amicable split.
The deal, announced last November, would have seen Perplexity's AI search engine integrated directly into Snapchat.
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