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Social media’s next evolution: user-controlled algorithms

TechCrunch AI Aisha Malik June 17, 2026
Social media’s next evolution: user-controlled algorithms
AI Summary— plain English for professionals

# Social Media Feeds Are Finally Giving You More Control Social media platforms are starting to let you decide what you see in your feed instead of leaving it entirely up to their algorithms. Instead of being stuck with whatever Instagram, TikTok, or Threads decides to show you, you'll soon be able to adjust settings to prioritize content from people you follow, hide certain topics, or dial down recommendations based on what you actually want to see. This shift means you're getting a say in your own social media experience rather than just accepting whatever the platform's hidden formula decides to feed you.

Social media feeds are becoming more customizable as platforms like Threads, Instagram, and TikTok introduce tools that let users directly influence the algorithms powering their recommendations.

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