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Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why

Wired AI Miles Klee April 29, 2026
Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why
AI Summary— plain English for professionals

# Why Taylor Swift Is Fighting to Own Her Own Face Scammers are using AI to create fake videos of celebrities like Taylor Swift, making it look like they're endorsing products or services they never actually agreed to promote. These deepfake ads trick people into giving away personal information or money by exploiting the trust they have in the celebrities' images. Swift's legal push to trademark her likeness is essentially an attempt to own the rights to her own face, so she can legally stop others from using AI-generated versions of her without permission.

Researchers show scammers are using AI-manipulated footage of celebrity interviews to trick users into sharing their personal data.

Read full article on Wired AI

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