The idea that the internet is built for people is crumbling. That has huge implications for your business

# The Internet Is About to Change How Businesses Operate Websites have always been designed for people to read and click through, but AI agents—software that acts on your behalf—are starting to take over that job instead. This means companies will need to completely rethink how they present information and handle transactions, because machines read and understand things very differently than humans do. If your business relies on how your website looks or how customers navigate it, you'll need to adapt or risk becoming invisible to these AI agents that are increasingly doing the shopping and decision-making for people.
For years, companies have assumed the internet was built for people. Websites were designed to attract human attention, explain, persuade, reassure, and eventually convert. Search engine optimization, user experience, digital merchandising, and checkout design all rested on the same basic p
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