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The internet is convinced Elon Musk’s xAI trolled OpenAI’s ‘Dots’ launch

TechCrunch AI Julie Bort September 29, 2026
The internet is convinced Elon Musk’s xAI trolled OpenAI’s ‘Dots’ launch
AI Summary— plain English for professionals

# xAI Appears to Have Outmaneuvered OpenAI With a Cheeky Domain Name Move Elon Musk's company xAI bought the domain "dot.com" before OpenAI could launch a new AI tool called Dots, and now the domain redirects to xAI's own chatbot instead—a move that looks intentionally designed to create confusion or steal attention from OpenAI's announcement. While it's unclear if this was a genuine business strategy or simply a joke at OpenAI's expense, it's a reminder that in the competitive AI space, even the smallest details like domain names can become part of the rivalry between companies.

Before OpenAI launched its new AI agent, Dots, on Tuesday, Elon Musk's xAI had already acquired the domain name "dot.com," which now redirects to the Grok chatbot download page.

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