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The next hurdle for AI agents: getting websites to let them in

TechCrunch AI Sarah Perez October 6, 2026
The next hurdle for AI agents: getting websites to let them in
AI Summary— plain English for professionals

# Summary Websites are blocking AI assistants that are supposed to help you shop and book flights, making these services less useful than promised. Companies are putting up digital roadblocks because they worry about fraud and system abuse, but this leaves you stuck doing these tasks manually. A new industry standard is being developed to let websites and AI assistants work together safely instead of fighting each other.

Personal AI agents promise to shop, book flights, and make reservations for you. But deliberate blocks and anti-bot defenses are getting in the way, leaving consumers caught in the middle. A new standard aims to help.

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