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The one thing Apple’s new CEO needs to get right on AI

Fast Company Tech Mark Sullivan April 22, 2026
The one thing Apple’s new CEO needs to get right on AI
AI Summary— plain English for professionals

# Apple's New CEO Shows the Company Will Focus on AI That Stays Private on Your Device Apple's incoming CEO is a hardware expert, which signals the company plans to take a different path than rivals like Google and Microsoft—instead of building massive AI data centers, Apple wants to run AI directly on your iPhone and other devices so your personal information never leaves your phone. This approach trades raw computing power for privacy, meaning you get AI features that work offline and keep your data away from corporate servers, though perhaps not as advanced as what competitors offer. It's a bet that everyday people care more about keeping their data private than having the absolute cutting-edge AI features.

“Apple has a new CEO; he’s a hardware guy.” That quick distillation of Apple’s impending leadership change spread fast across Silicon Valley and the broader tech world. The company’s choice, John Ternus, rose through the ranks on the hardware side, taking over iPhone engineering in 2020 and all h

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