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The web can still be wonderful, and Flipboard’s Surf proves it

Fast Company Tech Harry McCracken April 3, 2026
The web can still be wonderful, and Flipboard’s Surf proves it
AI Summary— plain English for professionals

# Flipboard's New 'Surf' App Offers a Refreshing Way to Browse the Internet Flipboard has launched Surf, a new tool that pulls together posts, videos, and articles from multiple social networks (like Bluesky and Threads) into personalized feeds you can customize or just browse passively. Instead of jumping between different apps to see what's happening, Surf lets you create one organized feed tailored to your specific interests. It's a response to growing frustration with how social media has become—offering a calmer, more intentional way to discover content online.

Hello again, and welcome back to Fast Company’s Plugged In. More than 15 months ago, I wrote about Surf, a discovery engine for the social web from Flipboard—itself an earlier twist on the same concept dating to the early days of the iPad. At the time, it was still a rough draft, a

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