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They bought property in the metaverse. Then it collapsed

Fast Company Tech Steffi Cao April 17, 2026
They bought property in the metaverse. Then it collapsed
AI Summary— plain English for professionals

# Metaverse Real Estate: A $500 Million Bet That Fizzled People spent hundreds of millions of dollars buying virtual land in online worlds like The Sandbox, betting it would become as important as the internet itself—Facebook's Mark Zuckerberg even spent $80 billion on the idea. But those virtual properties, which once seemed to skyrocket in value, have largely collapsed, leaving investors like Chris Adamo holding digital real estate that's now essentially worthless. It's a cautionary tale about how hype and early enthusiasm for new technology can lead people to spend serious money on things that may never actually catch on.

Five years ago, tech angel investor Chris Adamo and a few friends jumped on a burgeoning trend in the digital asset world: they used a virtual real estate broker to buy 23 parcels of property in a metaverse called The Sandbox. He doesn’t remember exactly how much he spent, but it was around $200,000

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