This Gen Z film distributor is using influencer events to get his peers going to the movies

# A Young Filmmaker Is Using Social Media Stars to Get Gen Z Into Movie Theaters A 26-year-old film school graduate got so frustrated that traditional movie studios wouldn't distribute an independent film he believed in that he started his own distribution company to release it himself. Instead of relying on traditional marketing, he's using influencer events to convince his generation to actually show up to theaters—a growing challenge as streaming services make people comfortable watching movies at home. His debut film opened successfully in New York and is now expanding nationwide, proving that a scrappy startup approach might work better than waiting for big studios to take a chance on smaller movies.