This is the one role founders should absolutely outsource
Fast Company Tech Stephanie Friedman October 13, 2026
AI Summary— plain English for professionals
In a startup’s earliest days, founders are the only salespeople by default. And founders who don’t have any previous sales experience are often surprised to find that they’re very effective at it. But this makes sense; after all, they’re the one who first saw the need for the
In a startup’s earliest days, founders are the only salespeople by default. And founders who don’t have any previous sales experience are often surprised to find that they’re very effective at it. But this makes sense; after all, they’re the one who first saw the need for the product and drove its c
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