Tim Cook’s Legacy Is Turning Apple Into a Subscription

# Apple's Shift From Selling Devices to Selling Subscriptions—and Now AI Apple is moving away from its traditional business of selling iPhones and computers, instead focusing on recurring subscription services like Apple Music and iCloud that generate steady, predictable income. The company's incoming CEO will need to figure out how to integrate artificial intelligence into this subscription model while keeping customers engaged. This strategy mirrors a bigger trend across tech companies that are realizing subscription services generate more reliable profits than one-time hardware purchases.