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Tokenmaxxing, OpenAI’s shopping spree, and the AI Anxiety Gap

TechCrunch AI Anthony Ha, Theresa Loconsolo, Kirsten Korosec, Sean O'Kane April 17, 2026
Tokenmaxxing, OpenAI’s shopping spree, and the AI Anxiety Gap
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# AI Companies Are Spending Big While Regular People Grow More Skeptical The gap between AI insiders who are excited and investing heavily versus everyday people who are worried is getting wider. Major companies like OpenAI are on buying sprees to grab up useful tech and talent, while some AI labs are quietly building powerful systems they say are too dangerous to release publicly. This split is creating two different worlds: one where AI is a gold rush opportunity, and another where people are increasingly anxious about what these companies are actually doing.

The gap between AI insiders and everyone else is widening, and the spending, suspicion, and even new vocabulary are starting to show it. While OpenAI is busy buying up everything from finance apps to talk shows, a certain shoe company just rebranded as an AI infrastructure p

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