What will Apple’s John Ternus era look like?

# Apple's New Leader Takes Over During Big Product Launch Apple's longtime CEO Tim Cook has handed over the top job to John Ternus, a veteran hardware executive, who immediately faces pressure to oversee a major iPhone release in his first week on the job. Cook isn't leaving entirely—he's staying as executive chairman to focus on policy and corporate strategy. The leadership change comes at a critical moment for Apple as it works to compete in the AI smartphone market.