Why are big AI companies embedding engineers with customers, and what does that mean?

# Why Big AI Companies Are Sending Engineers to Your Office The biggest AI companies like OpenAI, Google, and Anthropic are stationing their own engineers inside customer companies to help them use AI effectively—which reveals that AI isn't actually as easy to use as promised yet. Unlike true utilities such as electricity that work the same way for everyone, AI still requires customization and expert help to solve real business problems. This gap between the promise and reality suggests that companies buying AI tools will likely need ongoing support from the companies selling them for years to come.