X announces a rebuilt ad platform powered by AI

# X Rebuilds Ad Platform Using AI X (formerly Twitter) is overhauling how it sells advertising space by using artificial intelligence to match ads with the right users, aiming to bring in more money after recent revenue struggles. The new system is designed to work better than the old one at showing ads to people who'll actually be interested in them. This matters to advertisers because better targeting usually means better results for their money, and it matters to X because it desperately needs to recover its ad business.