Your AI Adoption Lift Is a Selection Effect

# Your AI Adoption Lift Is a Selection Effect When companies roll out new AI features and see impressive results, they're often measuring the wrong thing—the improvements come from their most engaged users adopting the feature, not from the feature itself being better. This article explains how to figure out what an AI tool actually accomplished versus what's just the result of enthusiastic early adopters skewing the numbers. Understanding this difference matters because it tells you whether an AI investment will actually help your whole business or just looks good on paper.