Your SEO strategy is optimized for a search engine that no longer exists.

# Google's Search is Fundamentally Changing—And Your Marketing Strategy Might Be Obsolete Google announced it's putting AI-generated summaries front and center in search results, meaning customers will increasingly get answers directly from Google rather than clicking through to your website. The problem: companies have almost no way to see what Google's AI is actually saying about their business to potential customers. If you've spent years optimizing your website to rank in Google's traditional search results, that playbook no longer works.