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YouTube expands its AI likeness detection technology to celebrities

TechCrunch AI Sarah Perez April 21, 2026
YouTube expands its AI likeness detection technology to celebrities
AI Summary— plain English for professionals

# YouTube Expands AI Likeness Detection to Celebrities YouTube is giving celebrities and their representatives a new AI tool to find and remove deepfakes—realistic fake videos created using their image or likeness. The technology works by scanning YouTube for videos that impersonate someone's face or voice, then flags them for removal if they violate the platform's policies. This is YouTube's way of helping famous people protect themselves from a growing problem where AI can convincingly fake someone appearing to say or do things they never actually did.

YouTube is expanding its AI likeness detection tool to celebrities, giving talent and their reps a way to find and remove deepfakes.

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