Zynga’s Mark Pincus says social networking is still an unsolved problem

# Mark Pincus on Why Social Networks Are Harder Than They Look Mark Pincus, the successful founder of the gaming company Zynga, is reflecting on why his early social network called Tribe.net failed back in 2003, even though he later invested in wildly successful platforms like Facebook and Twitter. He believes the biggest mistake was stubbornly sticking to his original idea instead of adapting it based on what users actually wanted. The lesson: even experienced entrepreneurs can miss opportunities if they get too attached to doing things their way rather than listening to the market.