AI companies are tightening token limits. The last one to blink may win

# AI Companies Are Quietly Cutting Back How Much You Can Use AI companies are starting to limit how much their tools you can use each month because it costs them a fortune to run these systems, and they're running out of computing power to keep up with demand. For years, companies like OpenAI and Meta made AI feel unlimited and cheap to encourage people to adopt the technology, but that strategy is becoming too expensive to sustain. Now we're entering a competition to see which company can afford to keep offering generous access the longest—and whoever does might win over customers stuck using more restricted competitors.