Air CEO Shane Hegde on why creative teams need a system of record
# Creative Teams Are Wasting Huge Amounts of Time Looking for Old Files Creative teams spend about 20% of their workday just hunting for old images, videos, and other files they've made before—a problem Air's CEO calls "search debt." Air has built software to organize all these creative assets in one searchable place, similar to how Salesforce organizes business data, and it's now managing billions of images and videos for companies ranging from tiny agencies to major banks.
Creative teams are drowning in their own output. According to Air’s internal surveys, the average creative spends 20% of their workday hunting for files: old campaign assets, archived footage, forgotten screenshots. Shane Hegde, CEO and co-founder of the New York-based startup, calls this “search de
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