Bots are the audience now and that changes everything for media
# The AI Audience Problem for Media Companies AI systems are now consuming online content directly to generate answers for users, which is fundamentally different from how Google's search engine works—instead of sending readers to your article with a headline and link, AI tools are reading your full content and summarizing it for users without sending traffic your way. This means publishers lose both the visitors who would click through and the advertising revenue that comes with them, raising serious questions about how media companies will survive if AI becomes the primary way people get information.
When generative AI was new, the issue of how it worked with copyright law was poorly understood. Over the previous two decades it was generally taken as a given that the mass indexing done by search engines like Google was a necessary part of being on the internet. Google wasn’t reproducing the cont
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