Already rich, already successful, why the last wave of tech winners is grinding again

# Why Tech's Biggest Winners Are Scrambling to Compete in AI The companies that already dominated tech—like Google, Microsoft, and Meta—are pouring massive resources into artificial intelligence because they're worried about being left behind if they don't lead this new wave. These already-profitable giants see AI as potentially even more lucrative than their current businesses, so they're heavily investing to make sure they stay on top rather than risk a startup stealing their position.