Apple's Next CEO Needs to Launch a Killer AI Product
Wired AI Steven Levy April 24, 2026

AI Summary— plain English for professionals
Apple's new CEO John Ternus needs to create a standout artificial intelligence product to keep the company competitive, since outgoing CEO Tim Cook didn't establish Apple as a major player in the AI space. This matters because AI is becoming increasingly important to how people work and live, and Apple risks falling behind rivals like Google and Microsoft if it doesn't offer compelling AI tools of its own. Getting this right could determine whether Apple stays the most valuable tech company in the world.
Tim Cook was a great CEO, but he didn’t crack AI. It’s job number 1 for John Ternus.
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