Bill Gross thinks AI companies are running out of ways to avoid paying creators

# AI Companies May Soon Have to Pay Creators—Whether They Like It Or Not Bill Gross, a veteran Silicon Valley investor, is launching ProRata, a system that tracks which creators' work was used to train AI systems so those creators can get paid—similar to how Spotify pays musicians. Rather than relying on goodwill, Gross believes lawsuits and outside pressure will eventually force major AI companies to adopt a fair payment model, much like YouTube and streaming services already do.