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Bitwarden scrubs ‘Always free’ and ‘Inclusion’ values from its website as longtime execs step down

Fast Company Tech Jared Newman May 15, 2026
Bitwarden scrubs ‘Always free’ and ‘Inclusion’ values from its website as longtime execs step down
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# Bitwarden Password Manager May Be Shifting Away From Its Free-First Mission Bitwarden, a popular free password manager millions of people rely on, has quietly replaced its longtime leadership with executives experienced in private equity deals and is removing "Always free" from its website—raising questions about whether the company plans to eventually charge for features that were previously free. The founder remains involved but in a reduced role, and the company has also dropped "Inclusion" and "Transparency" from its stated values, suggesting a potential business model change ahead.

Bitwarden, the maker of a popular free password manager and other security solutions, is quietly making changes. In February, longtime CEO Michael Crandell moved to an advisory role, according to LinkedIn, with no announcement from the company. His replacement, Michael Sullivan, former CEO of bot

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