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Can tech companies learn to love cheaper AI models?

TechCrunch AI Russell Brandom June 9, 2026
Can tech companies learn to love cheaper AI models?
AI Summary— plain English for professionals

# Can Tech Companies Actually Save Money on AI? Right now, companies are spending huge amounts running the most powerful AI models available, but researchers are finding that cheaper, simpler models can do many of the same jobs just as well. If this trend holds, it could dramatically cut the costs of using AI—potentially making the technology affordable for far more businesses and products. The real question is whether companies will actually switch to these cheaper options or keep paying extra for the biggest names in AI.

If those same AI workloads can be handled by cheaper models without affecting quality, it would mean a massive shift in the economics of AI.

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