Celebrities like Taylor Swift are setting the guardrails for the AI age

Taylor Swift is trademarking the sound of her own voice to protect herself from AI-generated deepfakes and impersonations that could damage her reputation or be used without permission. Because AI can now create convincing fake recordings of anyone's voice without copying an existing song, traditional copyright protections no longer cover this threat—so she's using trademark law instead, similar to how companies protect their signature sounds. If someone creates an AI version of her voice that sounds like her registered trademark recordings, she could legally challenge it as intellectual property theft.