Former Google and Apple Researchers Launch a Startup to Build AI’s Missing Feedback Loop

# AI Gets a Reality Check A new startup called Trajectory is tackling a real problem: most AI systems today don't learn from their mistakes once they're deployed. The company's founders, who previously worked at Google and Apple, believe they can fix this by creating tools that let companies continuously improve their AI products based on real-world feedback—similar to how software gets better through regular updates. This could mean AI assistants and other tools that get smarter and more reliable the longer they're used, rather than staying frozen at launch.