From Scroll to Chat to Cart: Trends Reshaping How India Shops
# How Shopping in India Is Changing Fast Meta is spotlighting three major shifts in how Indians buy things online: AI is getting better at showing people products they actually want, videos are becoming the main way to browse and shop, and messaging apps like WhatsApp are turning into places where people complete purchases. If you're running a business, this means the old "scroll through a website and click buy" experience is being replaced by more interactive, conversation-based shopping that happens directly in the apps Indians already use every day.
On the sidelines of the 2026 Meta Marketing Summit E-Commerce edition, we are sharing key trends shaping the future of shopping in India — from the rise of AI-powered discovery and video-first commerce to the growing role of conversational messaging in driving transactions. The post From Scroll to C
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