How GoPro lost its way

# GoPro Is Shrinking Fast and Still Losing Money Action camera maker GoPro is laying off nearly a quarter of its workforce this week as it struggles to return to profitability, despite already cutting costs by over a quarter in the past year. The company, which was once valued at $10 billion and dominated the market, has been battered by tariffs, rising manufacturing costs, and failed expansion attempts into drones and media that drained resources. Even with these drastic cost-cutting measures, GoPro missed its goal to become profitable by the end of 2025, posting a $9 million loss in its most recent quarter.