Inside the SpaceX founder factory—and the race to solve the next generation of impossible problems

# SpaceX's Real Innovation: Making the Impossible Routine SpaceX didn't invent rockets—it figured out how to launch them constantly and affordably by reusing the same booster over and over, which is now as normal as refueling a plane. This shift has opened up entirely new businesses, like affordable satellite internet and space tourism, that weren't economically possible before. The article suggests that SpaceX's real genius wasn't a single breakthrough, but smart engineering that turned an extraordinary feat into something ordinary.
To observe a SpaceX launch in person, as I did in February, is to witness a stunning and galvanic event. Two of the company’s greatest feats occur in quick succession. First, there’s the launch itself, with the rocket ferrying its payload—perhaps its own Starlink internet satellites, or ones f
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