Synthetic data is everywhere, but is it any good?

# Synthetic Data Is Replacing Real Survey Responses—But We Don't Know If It Works Companies are using AI to create fake survey answers from imaginary people because fewer of us are actually answering polls and surveys anymore. These AI-generated responses are designed to look statistically identical to real human answers, allowing pollsters to fill gaps in their data without waiting for actual people to respond. The big question remains unsolved: whether these made-up answers are actually reliable enough to base real business and policy decisions on.