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The AI backlash is growing. Here’s how smart companies can adapt

Fast Company Tech Pete Pachal June 5, 2026
The AI backlash is growing. Here’s how smart companies can adapt
AI Summary— plain English for professionals

# Gen Z Is Turning Against AI, and Companies Need to Notice Young people are increasingly skeptical and even angry about artificial intelligence, with those excited about AI dropping from 36% to 22% in just a year, while anger has grown from 22% to 31%—a stark reversal from expectations that tech-savvy youth would embrace the technology. The backlash has become visible at graduation ceremonies across the country, where students have booed speakers mentioning AI, signaling a real shift in how the next generation of workers views the technology. Companies that ignore this sentiment risk alienating the talent they need most, making it crucial for businesses to understand and address the concerns driving this pushback.

If you told me two years ago that the demographic most hostile to AI would be Generation Z and younger, I would have thought you were out of your mind. Surely the younger generation, which has always been more technically adept, would want to use that to their advantage and embrace the technology, p

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