The missing step between hype and profit

# The Missing Step Between AI Hype and Real Business Results Most companies are rushing to adopt AI without a clear plan for actually making money from it—they're caught between the exciting promises and the practical reality of turning AI projects into profit. The article suggests that success requires figuring out the middle steps: what specific problems you're solving, how you'll measure success, and whether customers actually want what you're building. Without this groundwork, companies risk wasting resources on AI projects that look impressive but don't deliver real business value.