Tim Cook is stepping down. What happens to Apple now?

# Apple's Leadership Change: What It Means for You Apple's CEO Tim Cook is stepping down this September, and his replacement will inherit a company facing new pressures—particularly around the App Store's controversial 30% commission fee that regulators and competitors are increasingly challenging. While Apple remains one of the most valuable and stable companies in tech, the incoming leader will have to navigate a landscape very different from what Cook spent two decades building. The change signals that even the most successful tech companies can't avoid adapting to shifting regulatory demands and market competition.