You may not notice if an AI chatbot responds with ads. Here’s how to tell

# AI Chatbots Are Quietly Selling You Things—And You Probably Won't Notice Companies like Microsoft, Google, and OpenAI are starting to embed hidden ads directly into chatbot responses, and research shows this approach is remarkably effective at changing what you buy without you realizing it's happening. Unlike traditional ads you can easily spot, these product recommendations come disguised as the chatbot's helpful advice, making them harder to recognize as marketing. As big tech companies race to turn their free chatbots into advertising platforms, users need to stay skeptical about whether a chatbot is genuinely recommending something or pushing a product for profit.
Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests AI chatbots could easily be used for
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