AI search has a trust problem. Transparency is the fix

# AI Search Has a Major Trust Problem—And It's Not What You Think People are using AI search tools in large numbers, but most don't actually trust them: only 15% of users have high confidence in the results. The real issue isn't that AI gives wrong answers anymore—it's that AI search tools often hide where information comes from, making it impossible for users to verify if something is true or check the original source themselves. This creates a "verify the verifier" problem that leaves people frustrated and skeptical, which is why nearly two-thirds of users end up fact-checking AI results against other websites anyway.